"I picked up a camera because it was my choice of weapons against what I hated most about theuniverse: racism, intolerance, poverty. I could have just as easily picked up a knife or a gun, like many of my childhood friends did... most of whom were murdered or put in prison... but I chose not to go that way. I felt that I could somehow subdue these evils by doing something beautiful that people recognize me by, and thus make a whole different life for myself, which has proved to be so."
-- Gordon Parks
Statement of Purpose
I'm a multidisciplinary artist whose work explores JEDI (Justice, Equity, Diversity, and Inclusion) storytelling. From my background as a Latina woman born and raised in Rio de Janeiro, Brazil, I've faced several challenges while growing up, but it never stopped me from my desire to improve my knowledge and craft.
Ever since I graduated with my bachelor's degree in Social Communication with habilitation in Advertising and emphasis in Marketing (2014), I've always pursued learning more. Ten years ago, I concluded my Digital Marketing certificate while working remotely in the industry. Since then, I've been awarded distinction by UCLA while studying Business and Management of Entertainment and Producing, got two scholarships to study abroad (Business Management in Miami and Creativity, Innovation and New Businesses in Italy), studied Future Thinking: Coolhunting and Trend Analysis, graduated with Master's in Business Administration, studied Science, Society, and Spirituality:The 3 Studies of The Future and last but not least Purpose-Driven Innovation – the previous three I concluded while I was quarantined this past year. I'm also a proud 2021 alumna of the Future Now: Media and Entertainment leadership incubator. Recently, I've been approved for competitive application grad-level UCLA School of Theater, Film and Television Professional Program in Producing.
My photography has been exhibited in 32 countries and events such as The Photography Show, Art Market Budapest, Thessaloniki Art Fair, MIA Art Fair, and others. Of course, I could blame my 12 years ADD diagnosis for the fact I have multiple creative and business passions. However, raising awareness through art while empowering other unheard voices in unrepresented communities has always been a driver in my life.
(J)ustice - My first client, to which I worked remotely for two years back in 2011 as their Social Media Coordinator, was the largest NGO in Brazil that collaborated with the police and the community by providing a free platform for anonymous reports, Disque Denuncia. Ever since, working with projects that have a social impact in my community has been a drive, such as my recent work in a PSA Fair Housing commercial.
(E)quity - Despite providing equal opportunities and resources for the cast and crew that work with me, I invest part of my profits in portfolios designed to help make the world better for women through Ellevest.
(D)iversity - Recent work include as Associate Producer for Award Winner BIPOC Women-Led productions, such as Side Effect and Cherry Lemonade, showcased in prestigious festivals such as Tribeca, UrbanWorld, American Black Film Festival, Pan African American Art+FilmFestival, HolyShorts, IndyShorts, and others.
(I)nclusion - Slamdance Unstoppable Film Festival Programmer to highlight disabled filmmakers and reframe the accessibility narrative in the industry, and recently worked on a Hard-Of-Hearing/Deaf majority cast & crew commercial production as Director of Photography.
As a neurodivergent interested in marketing and culture, I am thrilled to continue applying my studies to my passion for documenting our world and sharing my experience with mentees from UCLA and T-Howard Foundation.